What The Fat? Sports Performance due Dec 2

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What The Fat? Sports Performance: Leaner, Fitter, Faster on Low-Carb Healthy Fat has been up for pre-order for the last week or two. It’s due December 2nd on Amazon.

We’ve been working on this for months and months and its really come together well. So we are pretty excited to se it go live in just over a week.

If you are an athlete and want al the finer points of low carb practice and science for getting the best out of your self and your diet this is for you.

Forewords by Prof Jeff Volek and Dr Peter Bruckner.  Here’s the blurb….

Taking advantage of an unfair advantage
Retraining your body and brain and turning on your fat burning almost seems like an unfair advantage when it’s applied to the sporting environment. For decades the brightest minds in the athletic performance nutrition field have had carbs pegged as the ultimate good guy. You have been told that the best way to fuel the active body is through carbohydrates, by consuming extra carbs, before, during, and after exercise. As a result many of us have been enslaved by an outdated mantra which has pushed us to eat carb-laden food to fuel our performance. This approach robs the human body the flexibility it craves to switch between different energy systems and ways of producing fuel.
As we have already outlined in our first book What The Fat? consuming a high-carb diet is likely to lead to inflammation and poor health in the long run. For fit people, this is a tragedy. The people who value their health and well-being highly. The people who have done EXACTLY what they have been told have often ended up sick, tired and injured because of a high-carb, low-fat diet.
In this practical guide we present compelling evidence, inspiring real-life stories from some very successful athletes, and simple ways to eat Low-Carb, Healthy-Fat. We need you to step outside the square and reset. We will ask you to forget everything you were taught by your old-school sports performance nutritionist and learn how to become the ultimate fat burning athletic machine.
Let the games begin and food give you a competitive edge.

Professor Jeff Volek

Do you want to burn more body fat, enjoy sustained energy levels, make yourself bonk-proof, and be in the best metabolic health of your life? Do you want to be free of your dependency on carbs, and never again risk falling off the energy cliff? Thanks to 2 million years of human evolution, the blue print for achieving these effects, and more, is actually hard wired into your genetic code. If you read “What the Fat? Sports Performance”, two credible experts (Professor Grant Schofield and Dr Caryn Zinn) share their accumulated knowledge on the most effective method to activate this repressed metabolic program.

The long-standing dogma in sports nutrition has been that athletes need to consume loads of carbs in order to excel physically and cognitively. While this may work for some, the truth is there is a dark side to over-emphasizing carbs for the overwhelming majority of us. Grant, Caryn and Chef Craig skillfully discuss this downside, why fat is the real premium fuel, and why most of us are better served by a diet lower in carbohydrate. They don’t just write about the science, but also provide practical pearls of wisdom including creative, delicious low-carb meals and recipes.

The concept that a diet high in carbohydrate is necessary for optimizing exercise performance gained credence in the late 1960s when it was discovered that muscle glycogen depletion was associated with fatigue, and that a high-carbohydrate diet maintained muscle glycogen and performance. Less appreciated is the perspective that there is no essential requirement for dietary carbohydrate because humans possess a robust capacity to adapt to low carbohydrate availability. Unfortunately none of the earlier studies in sports nutrition had participants stay on a low-carbohydrate diet long enough to adapt. This set the stage for the next 40+ years during which time the supremacy of carbohydrate has become deeply embedded in the minds of most scientists, coaches and athletes. But that is now changing thanks to trailblazers like Grant and Caryn, and others who have slowly been chipping away at the high-carb paradigm.

For the last two decades I have been performing research elucidating how humans adapt to diets restricted in carbohydrate with a dual focus on clinical and performance applications. My work has contributed to the existing robust science of ketones and ketogenic diets, their use as a therapeutic tool to manage insulin resistance, plus their emerging potential to augment human performance and resiliency. Over the years it has become clear that well formulated ketogenic diets result in substantial improvements in insulin resistance and the myriad of cardio-metabolic biomarkers associated with metabolic syndrome, including favorable changes in fatty acid composition and saturated fat metabolism, cholesterol and lipoprotein profiles. My team is currently exploring the role of nutritional ketosis induced by diet and/or supplements to extend human physical and cognitive capabilities in athletes and military personnel. Everything Grant and Caryn discuss in this book is consistent with my research and practical experience with low-carbohydrate diets.

Grant, Caryn and Chef Craig walk the talk. They do scientific studies on low-carb diets, work with real athletes, and practice what they preach. Simply put, they are credible and wise. Unlike so many other diet books spewing garbage about nutrition, they are not overly dogmatic and openly admit when they don’t have all the answers. They are open-minded, intellectually flexible, and have a balanced perspective on what in reality is an enormously complex topic. As they repeat over and over in the book, science can only take us so far. Each person needs to experiment for themselves and find out what works and what doesn’t.

We are at the beginning of a real paradigm shift whereby the many benefits of being fat-adapted are being discovered and translated. For anyone who is not happy with their current high-carb fueling plan, you will likely benefit from reading this book.

The writing style is highly engaging, scientifically accurate, practical, informative, and inspiring thanks to detailed testimonials. There is no doubt that many people who read and apply the principles outlined in this book will have transformative experiences on their health and performance.

Jeff Volek, PhD, RD

Professor, The Ohio State University

 Pre-order here the book right here

Hard copy available in the New Year

6 comments

  1. Is the sports performance book just an ebook or are you going into print as well

  2. katie robinson · · Reply

    Hey Grant, will there actually be a hard copy volume or only soft?

    Katie

    >

    1. Hi Katie hard copy early next year

  3. Sounds great! Can’t wait to get my hands on a copy.

  4. Jason Bauer · · Reply

    Good information. I have been on a low card diet now for over three years. I have also been an ultra runner for 10 years now, this stuff works. I have done multiple long runs, 35+ miles, with absolutely no food and been completely fine both during and after….it’s nice not having to worry about bonking anymore. My labs are perfect as well and I feel better than I ever have.

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